Good morning, All,
We will not be attending SxSW
this year. Unless you have a reason to be there, save your money and your energy. Last year we had lunch with Brian Cohen (New York Angels) upon his return and he asked why we hadn’t attended. “Why did I need to be there?” I asked. “Because we
were all there,” he answered, meaning investors.
It’s true. They are all
there. So, if you do decide to go, how do you make the most of it? And this is more or less a general checklist for any conference that goes over several days, like Social Media Week
, which is coming up this month in ten cities around the world, and which we will attend. Remember: neither is a sprint. Both are marathons:
1. Do your homework before you go
. SxSW attendees: check the angel list and the VC funds and target the ones who invest in your vertical: they’ll be there.
2. Network, networ...