Good morning, All,
We used to have a poster called C-A-T. It went something like this: “At about 20,000 words, journalist, writers, doctors, lawyers and are credited with having the largest vocabularies. Next come white collar workers and other professionals at about 16,000, then blue collar workers at about 12,000. Laborers have about 6,000 words at their disposal. The jury is still out on art directors.” And anyone who has worked closely or for any amount of time with an art director knows that the truth is, they just can’t spell. SpellCheck helps, but we still do not live in a perfect world.
Tech has a different issue, and it has to do with the terms we use. And overuse. Not only do we love our terms, but we cling to them and repeat them ad nauseam. We de...