Stop calling it the ‘Internet of Things’
Posted at 21:33h, 13 Jan 2015 by Bonnie Halper 1 Comments 135 Likes Share
Good morning, All, CES was last week and everyone was abuzz about the Internet of Things. We came across an article and we have to agree: Stop calling it the ‘Internet of Things’. The name is just dumb. Almost as dumb as was the term ‘New Media,’ which was ubiquitous in the 90s, in the nascent days of the consumer web. It was a term that got old fast. The writer of the article suggested we call it SmartTech, or Smartech, which we personally believe is just as amorphous. How about Connected Devices? We do realize that they’re not all devices, but we would suggest separating hardware from other internet’s other ‘things.’ It’s too bad there’s such a disconnected between tech and advertising. In advertising, on balance, they know how to name things, or used to, at least. We were an advertisig copywriter at one point in our illustrious career, and part of our...
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Posted at 21:32h, 06 Jan 2015 by Bonnie Halper 1 Comments 135 Likes Share
Good morning, All, and happy New Year! Dana Brunetti @DanaBrunetti · Dec 24 Just watched The Interview and a studio got money from me they wouldn't have otherwise. VOD is the future. 0 replies 18 retweets 64 favorites Dana Brunetti is not only the president of Tigger Street Productions. He’s also the guy who produced the most successful show not on television: House of Cards, which streams on Netflix, for those out there who haven’t yet cut the cord. Back in November, we heard Brunetti speak at the Dublin Web Summit. “Everyone thought we were crazy when we told them we were doing a show on line. Everyone thought we were crazy when released all 13 episodes at once. Binge viewing works. Appointment viewing is dead or going away,” said Brunetti. “Peopl...
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