Good morning, All,
CES was last week and everyone was abuzz about the Internet of Things. We came across an article and we have to agree: Stop calling it the ‘Internet of Things’
. The name is just dumb. Almost as dumb as was the term ‘New Media,’ which was ubiquitous in the 90s, in the nascent days of the consumer web. It was a term that got old fast. The writer of the article suggested we call it SmartTech, or Smartech, which we personally believe is just as amorphous. How about Connected Devices? We do realize that they’re not all devices, but we would suggest separating hardware from other internet’s other ‘things.’
It’s too bad there’s such a disconnected between tech and advertising. In advertising, on balance, they know how to name things, or used to, at least. We were an advertisig copywriter at one point in our illustrious career, and part of our...