Follow the Eyeballs: the Home Invasion Edition
Today, just a simple heads up/note to self: in case you missed it, Facebook is making a major change to the News Feed that will show you more content from friends and family and less from publishers. CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. And that’s what a CEO wants, after all, right? After years of focusing on increasing the number or eyeballs and user engagement by adding feature after feature and basically minting money, suddenly, Zuck has pivoted and expects that you’ll spend less time on his platform. Nothing to see here, what, eh?
We well know that Facebook is all about eyeballs and recently announced that they’re developing ‘Portal’ gadget which will let it put microphones and cameras in people’s homes. “Rather than positioning the product as a “smart assistant,” Facebook insists that the mission behind Portal is unlike that of other competing tech. True to its mission — “give people the power to build community and bring the world closer together” — Facebook created Portal to reintroduce the positive effects of communication back into our lives (and our homes),” Inc reports.