Good morning, All, and no, we’re not talking about silly walks but instead, domain name registration. Yes, the Name Game.
We went to the kickoff mixer for StartupWeekendNYC and it occurred to us: all of those people there to launch startups – how the hell do you name the damn thing? Takes some people more than 54 hours just to come up with a name for their new company – and the website, of course. So we sat there thinking about website names and their relevance to the site itself – and does it matter? Example: Google. Apple. Facebook. Myspace – ok, never mind that one, but we never said that a name is necessarily an indicator of the long-term success of a site. Zaarly came out of the last StartupWeekendLA and they’ve even raised a round of funding. The site helps you buy and sell with people around you. Don’t tell me that one of the zaarly team members didn’t show up to the LA StartupWeekend looking a bit, um, off, when another member of the team said, ‘go home, get some sleep and don’t forget to shower and shave before you come back here. You’re looking a bit zaarly.’ A name was born. As a former copywriter, moi could even venture a guess as to how the name Cialis came about. A few creatives sitting there, tasked with coming up with a name for the product, and they were coming up with bupkis. It was getting late; everyone wanted to call it a day, or a night, more likely, until one guy said, “Who would use this stuff? My grandfather. The guy has a girlfriend. And he’s in his 70s! See, this is the stuff my grandpa would take when he’s going to see Alice.” Done!
CNN reported nearly a year ago that we’re running out of IP addresses (http://bit.ly/jQDSnT). How long before we run out of decent dot com names, too? Creative spellings (kohorts) and -.ly have become very popular lately. Bit.ly. Comp.ly. There are a plethora of them and we’re surprised -.it hasn’t caught on. Why go for an adjective/adverb when you can go for a call to action? It’s a thought. Not that bit.it portends that anything good might come out of the site, but just an extension you might want to keep in mind, whilst attempting to come up with a name for your next venture. Gofor.it! Onward and forward.