Good morning, All,
We exhibited (bonniefoods) at the Javits this past week, and a huge thank you to the SOS members who volunteered. We literally could not have done it without you. Starting any business isn’t easy, as we well know, and starting a food business is bloody difficult, especially when you have little background and/or experience in the sector, and you’re appealing to a so-called specialty market. In our case, we developed all-natural confections for our Type 2 diabetic other half. They also happen to be gluten free, but unlike other gluten free products on the market, which substitute wheat flour with a rice flour/potato starch combination, we use oats. Rice flour and potato starch are too heavy in carbs for a Type 2. And we had a sneaking suspicion that it would only be a matter of time before Type 2 diabetes hit the gluten free/celiac community. So we changed our marketing this time out and instead of focusing on diabetes, we focused on being the ‘Healthier Gluten Free Alternative.” It resonated. It turns out that it seems Type 2 diabetes is on the rise in the gluten-free and celiac community. It didn’t happen overnight. But it’s happening. And we found ourselves addressing a whole new audience, who were literally lining up for our products.
The lessons: Read More...