Good morning, All,
It’s that time again: the year end round-ups are upon us, when every media outlet puts forth its Top Ten lists of top companies, top apps, top whatever, and their year-end summaries, from the startup ‘darlings’ who hit the airwaves (Startup: Silicon Valley) to the ones who went down the tubes (Zynga, Groupon). Let’s focus on how to move forward.
Since we’ve long been a big proponent of a business model over a business plan, confirmation: Burn Your Business Plan – Before It Burns You. “We need to have a more dynamic methodology for entrepreneurship than static business plans,” Alexander Osterwalder writes in the Wall Street Journal. “The good news is that we’ve now figured out how to replace business plan writing with a more reliable process that produces better results. It’s a process that supports you in your search for a scalable and profitable business model by combining three different methods in a powerful cocktail: Business model design with the Business Model Canvas tool; Business model testing with the Customer Development methodology); Rapid prototyping with the Lean Start-up methodology:” http://on.wsj.com/Tr4uN5 Osterwalder is co-author of Business Model Generation, the best-selling handbook for visionaries, game changers and challengers. There’s a 72-page preview, if you’d like to check it out first: http://bit.ly/lj0MXS