Fake It Til You Make It – To the Witness Stand.
We are all aware that fake it til you make it is one of the premier mantras of the tech industry. At this point, we should also keep in mind that you can fake it for just so long – Adam Neumann’s WeWork being a notable case in point – and careful what you fake: in the case of Theranos and the company’s founder and CEO Elizabeth Holmes, it led to 11 counts of fraud that are being litigated as we speak.
As the Mercury News reported, “Holmes is charged with allegedly bilking investors out of hundreds of millions of dollars, and defrauding patients with false claims that the company’s machines could conduct a full range of tests using just a few drops of blood.”
Here’s a cautionary tale for you: despite the fact that Holmes followed the Silicon Valley playbook – attend an Ivy League school (Stanford dropout); be mediagenic (the tech might have been flawed, but in every photo of Holmes that the media proffered, she looked perfect); get a LOT of press (aka due diligence for clueless investors). Bonus points: dress in a manner that recalls a tech icon – in this case, Steve Jobs (easy one: black turtlenecks. Done!).