It’s that time again! When thousands of techies will descend on Austin for SXSW, aka, Spring Break for Geeks and time for us to remind you that are some general rules of thumb for navigating South By – or any other huge conference that also happens to be an excuse for a drinkfest.
First, a few SXSW-specific points: For the uninitiated and we have no firm statistics to confirm this, Austin may well be the Stomach Pumping Capital of the World. Seriously. You’ll even notice ambulances posted at certain street corners at night, ready to service those who’ve over-imbibed, and that’s not SXSW: that’s just another night in Austin.
As every investor knows, founders tend to exaggerate. We suppose that falls under the ‘marketing’ rubric, at least in the minds of founders which, truth be told, can be a dangerous and scary place, so every now and then, we like to send out a reminder of subtleties you might have missed, which may help to explain why you’re not getting the results you had hoped for. In no particular order:
Since memos seem to be top of mind these days, why fight it? Of course, we refer to the one that former Google employee James Damore wrote a while back, that led to his being terminated from the company, and the impending lawsuit that threatens to out a lot of practices and perhaps unwritten policies that Google would prefer not be aired in public.
It seems that memos will do that, once they’re out in the wild, and certain memos are harbingers of a deeper and more far reaching issues.