The Pitch Deck: What Investors Are Really Looking For
It’s been a while since we discussed pitch decks, and it seems that it may be time for a refresher course/reminder.
We all know that there are a few points to cover. Again, in no particular order:
- Vision and Value
- Problem
- Market/Opportunity
- Solution
- Business/Revenue Model
- Competiton
- Traction/Road Map to Traction (aka Go To Market Strategy)
- Marketing and Sales Strategy
- Team
- Financial
- Ask/Use of Funds
If this is the latest project from a team of very successful serial entrepreneurs, you’re going to move that ‘team’ slide up. Investors want to know that if this startup’s founders are, say, Larry Page and Sergey Brin.