Summer break is over. Time to get real again. Speaking of which, we’d like to offer a few observations which may help your pitch or strategy and which will hopefully help you move the needle just a bit. Or at least to get real. We do actively mentor at accelerators, and attend pitch events and demo days and host semi-monthly investor breakfasts for entrepreneurs. We don’t claim to have seen and heard it all, but there are a few things you might want to take note of – and a few claims and phrases we’d rather not hear again:
“We have 30+ years experience in ecommerce.” A team of maybe four young co-founders pitching, say, an ecommerce play and claiming to have 30+ years of experience between them. Note to self: most of your team looks as though they’re under 30. Ecommerce itself has only been around for some 20+ years, when most of your teams were still in diapers or hadn’t made his or her debut yet on the planet. Stop it. You’re not fooling anyone.