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Month: May 2024

The Apple iPad Commercial: That’s Not What’s Meant By ‘Crushing It’

The Apple iPad Commercial: That’s Not What’s Meant By ‘Crushing It’

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Image by Clker-Free-Vector-Images from Pixabay

“Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create,” Apple CEO Tim Cook tweeted last week, proudly showing off his company’s latest product – and setting off a media and Twitter/X firestorm.

In the commercial, the company that has long been the standard bearer for providing creator tools showed a hydraulic press pulverizing a number of the physical tools on which its very core market – artists – depends: musical instruments (including an upright piano), cans of paint, an 80s arcade game, a sculpture, to name a few.

“You destroyed all the creative tools and effort of humans. Worst. Commercial. Ever,” was just one of the comments in the Twitter/X feed. Read More...

The Work-Life Balance 2.0

The Work-Life Balance 2.0

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Photo by Max van den Oetelaar on Unsplash

We haven’t seen this issue getting much attention lately, but things have changed since the lockdowns. It was a time when isolation became the New Normal, with people working from home; at least the concept of the metaverse rising in the patois; and like Google, Zoom became a verb.

Did the younger generations, especially those who were coming of age during the time of isolation, withdraw into the metaverse? There’s no doubt that the space is alive and well and growing and expected to reach 1.4 billion users in just seven years, with gaming and ecommerce being the most popular sectors to date.

As for it becoming the new workplace, hold on there, baba louie. Read More...