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Category: Marketing

The Apple iPad Commercial: That’s Not What’s Meant By ‘Crushing It’

The Apple iPad Commercial: That’s Not What’s Meant By ‘Crushing It’

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Image by Clker-Free-Vector-Images from Pixabay

“Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create,” Apple CEO Tim Cook tweeted last week, proudly showing off his company’s latest product – and setting off a media and Twitter/X firestorm.

In the commercial, the company that has long been the standard bearer for providing creator tools showed a hydraulic press pulverizing a number of the physical tools on which its very core market – artists – depends: musical instruments (including an upright piano), cans of paint, an 80s arcade game, a sculpture, to name a few.

“You destroyed all the creative tools and effort of humans. Worst. Commercial. Ever,” was just one of the comments in the Twitter/X feed. Read More...

How to Fail Spectacularly

How to Fail Spectacularly

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Photo by Mikael Kristenson on Unsplash

There is a place called The Museum of Failure and as the Failure Report noted, “The Museum of Failure is a collection of failed products from the United States and worldwide. They have exhibited everywhere from Sweden to Shanghai. Most products and startups fail, unfortunately, and the museum showcases these failures to provide “a fascinating learning experience.” Every item gives a unique insight into the risky business of innovation. The goal of this kitschy museum is to stimulate productive discussion about failure and consider the possibility of risk.”

The exhibit is making the rounds globally and is in New York until May.

Crystal Pepsi, anyone? Pass. Read More...

What Founders Can Learn from Drug Dealers

What Founders Can Learn from Drug Dealers

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Disclaimer: we are in no way intimating or outright suggesting that you become purveyors of drugs, legal or otherwise.

We’ve long known that tech can be addictive. When was the last time you left home without your cellphone? Or voluntarily spent a day or more without checking email et al? Read More...

Fake It Til You Make It 2.0

Fake It Til You Make It 2.0

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More and more we’re seeing founders without so much as a plan to profitability raise outrageous amounts of venture capital based mostly on, from what we can tell, hubris, being mediagenic and what may arguably be either a Napoleonic complex, a touch of bipolar syndrome, or some combination of the two.

There seems to be a clear pathway to success in technology without having to be bothered with showing profits or even having a viable or clearly defined product, but given the downfall of Elizabeth Holmes (Theranos), Travis Kalanick (Uber), and most lately Adam Neumann (WeWork), that pathway hasn’t been clearly defined, or refined. But we have been paying attention, and we believe we have come up with 12 basic rules for success in technology – even with little or simple tech required: Read More...

Why the Food Hipsters Are Pissing Me Off

Why the Food Hipsters Are Pissing Me Off

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Image by Ross Cains from Pixabay

Disclaimer: we know that the information here applies to none of our readers, and is not to be taken personally.

 

Here’s the thing about hipsters: they want to be different, re non-conformist, so they adopt a unique way of dressing. Of course, those accouterments then become the hipster uniform, and so much for non-conformity. Read More...

To Market, to Market

To Market, to Market

New years always herald prognostications from all quarters (comes with the territory) and of course 2017 is no exception. CB Insights noted that 2016 was not a good year in unicorn land & 7 Unicorns Stumbled, and that it looks grim for 2017. In fact, they noted, deals to unicorns were lower last year than in any year since 2012.

They also pointed out that a group of unicorns is called a fondle.

Before we read the tea leaves, good to look at some of the problems, including the fact that Silicon Valley doesn’t have a lot of respect for marketing, and considering that one of their very favorite mantras is ‘Fail Fast,’ well, disregarding marketing will certainly help to accomplish that, if that’s the idea: Read More...