New years always herald prognostications from all quarters (comes with the territory) and of course 2017 is no exception. CB Insights noted that 2016 was not a good year in unicorn land & 7 Unicorns Stumbled, and that it looks grim for 2017. In fact, they noted, deals to unicorns were lower last year than in any year since 2012.
They also pointed out that a group of unicorns is called a fondle.
Before we read the tea leaves, good to look at some of the problems, including the fact that Silicon Valley doesn’t have a lot of respect for marketing, and considering that one of their very favorite mantras is ‘Fail Fast,’ well, disregarding marketing will certainly help to accomplish that, if that’s the idea: