Facebook has been having to issue a fair number of apologies lately. Nothing new here: Facebook’s Ad Scandal Isn’t a ‘Fail,’ It’s a Feature, says Zeynep Tufekci in the New York Times. “What does it take to advertise on Facebook to people who openly call themselves “Jew haters” and want to know “how to burn Jews”? About $10 and 15 minutes, according to what the investigative nonprofit ProPublica recently uncovered.”
Apologies were issued, but let’s do the math. “The Zuckerberg principle of management is push to the extreme, see what you can get away with, and then apologize and try to shift attention elsewhere. It has apologized for Beacon, psychological testing, faulty ad sale metrics, India strategy that smacked of colonialism. I think you get the point,” writes Om Malik. “Being open and transparent is not part of its DNA. This combination of secrecy, microtargeting and addiction to growth at any cost is the real challenge. The company’s entire strategy is based on targeting, monetizing and advertising.”
Nor was the latest bout of anti-Semitic advertising the first or only one. Lest we forget, Videos (posted to Facebook) teach would-be Palestinian attackers ‘how to stab’ a Jew, showing detailed instructional guidance on how to stab Israelis, methods for maximum bodily damage, and ways to create deadly weapons to carry out attacks.