W-A-T-E-R
It took ‘Miracle Worker’ and teacher Anne Sullivan a long time and a lot of effort to get through to a blind and deaf young Helen Keller. An exasperated Sullivan finally did succeed. The first word that made an impact and succeeded in helping the girl to understand the relationship between words and everything in her world was ‘water.’
With all due respect, it’s more or less the same with many first-time entrepreneurs when it comes to constructing their investor pitch decks and/or pitching. So, we’re going to spell it out for you.
We know you know the information that needs to be included, in no particular order: problem, solution, differentiators, market size – total addressable market (TAM), sample addressable market (SAM), sample obtainable market (SOM), go to market strategy, traction/partnerships, competitors, financials, team et al. 12-15 slides. Done.