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The Shift in the Attention Economy

The Shift in the Attention Economy

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Image by John Hain

We’ve long been under glaring misconception that the tech uberlords are the smartest guys in the room. Is it that, or were they simply the first guys in the room? Pay attention:

Big Tech has been flexing its muscles more and more, censoring, deplatforming and demonetizing its users, not exclusively for political or ‘inappropriate’ content, or simply coming up with ‘creative’ ways to bring in more for me, but not for thee – because they can.

We know that, certainly since the Age of Social, the platform formerly known as the information superhighway has become a one-way street, but things are shifting and note to self: the cabal is starting to feel the repercussions. Read More...

Meet the New Club. Not the Same as the Old Club

Meet the New Club. Not the Same as the Old Club

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It isn’t often that a newco launches that fairly quickly captures unicorn-level attention the way that Clubhouse has. The audio-only social network, which has amassed 2M+ users and $100M in funding in just under a year after launch, seems to have raised the bar by lowering the barrier to participation, meaning, that in most rooms, anyone can raise their hand and, in most cases (depending on the moderator), participate in the discussion. It’s still in beta, so it’s currently iPhone only and invitation only: patience.

“If you could plug into a live conversation about a topic, you’re passionate about, on demand, anywhere in the world, and have an opportunity to not only listen to some of the smartest people on the subject, but also participate with them, would you?” asked Brian Solis in Forbes (The Latest Silicon Valley Unicorn, Clubhouse Raises $100 Million And Also Raises Attention To The Importance Of Audio-Based Social Networking). “…it represents an unquenchable thirst for meaningful community and engagement, especially in light of the chaos and devastation that played out in the forms of disinformation, political theater, and divisiveness across other social networks.” Read More...