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Apple Antitrust Suit: Let the Games Begin – Again.

Apple Antitrust Suit: Let the Games Begin – Again.

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Let’s face it: the good people at Apple believe that they’re just smarter than the rest of us. When Epic Games sued the company over their monopolistic practices – taking such a huge vig from products in the app store, Apple did win most of the civil suit, but had to make concessions to comply with California law.

Apple attempted to block Epic from starting a competing app store. Until Apple Reverse(d) Course and Allow(ed) Epic Games to Start (One), said the New York Times. “Days after Epic Games, the maker of Fortnite, complained publicly that Apple had blocked it from starting a competing app store in Europe, the technology companies said Apple had reversed course and would allow Epic to go ahead with its plan.” But only did so to comply with a new European tech competition law.

Think Different might not always be such a good idea after all and damn those pesky laws! What’s a mother – or monopoly – to do? Read More...

EPIC!!!

EPIC!!!

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Image by Peggy und Marco Lachmann-Anke from Pixabay

The news of the week was that the closely-watched trial between Apple Computer and Epic Games concluded. It was not a win all around, but it did deal “a massive blow to the walled-garden business model of Apple’s App Store.”

According to CNBC, “Judge Yvonne Gonzalez Rogers…issued an injunction that said Apple will no longer be allowed to prohibit developers from providing links or other communications that direct users away from Apple in-app purchasing. Apple typically takes a 15% to 30% cut of gross sales.”

“Apple will now be required to allow developers to direct users to third-party payment processors, meaning developers can now collect revenue directly, and can no longer disallow developers from using account registration data to contact users outside the app,” Gizmodo reported. “…but it’s very far from a complete victory. Gonzalez Rogers ruled against the gaming company on every single other count, finding that while Apple violated California’s Unfair Competition law, the case did not establish Apple to be an illegal monopolist…It’s not clear, as of this moment, how wide the ramifications will be beyond the App Store specifically. Google, which also booted Fortnite from its Play Store in response to Epic’s moves, is facing a similar lawsuit that has yet to be resolved.” Read More...