The Myth of the Crowded Vertical

Disclosure: this is not a new product promotion but rather a study in how to potentially disrupt a very crowded vertical.
“A new American electric vehicle startup called Slate Auto has made its debut, and it’s about as anti-Tesla as it gets,” TechCrunch reported, once again missing the forest through the trees, and proving yet again that the tech media loves to get their digs in, whether it’s appropriate or not.
While there are current Tesla owner who are experiencing buyer’s remorse, or as the New York Times wrote, “In Marin County, There’s Trouble in Teslaville,” is the main selling point of the Slate the fact that it isn’t a Tesla? Or maybe the fact that “It’s affordable, deeply customizable, and very analog. It has manual windows, and it doesn’t come with a main infotainment screen. Heck, it isn’t even painted. It can also transform from a two-seater pickup to a five-seater SUV,” as TechCrunch pointed out.