EPIC!!!
The news of the week was that the closely-watched trial between Apple Computer and Epic Games concluded. It was not a win all around, but it did deal “a massive blow to the walled-garden business model of Apple’s App Store.”
According to CNBC, “Judge Yvonne Gonzalez Rogers…issued an injunction that said Apple will no longer be allowed to prohibit developers from providing links or other communications that direct users away from Apple in-app purchasing. Apple typically takes a 15% to 30% cut of gross sales.”
“Apple will now be required to allow developers to direct users to third-party payment processors, meaning developers can now collect revenue directly, and can no longer disallow developers from using account registration data to contact users outside the app,” Gizmodo reported. “…but it’s very far from a complete victory. Gonzalez Rogers ruled against the gaming company on every single other count, finding that while Apple violated California’s Unfair Competition law, the case did not establish Apple to be an illegal monopolist…It’s not clear, as of this moment, how wide the ramifications will be beyond the App Store specifically. Google, which also booted Fortnite from its Play Store in response to Epic’s moves, is facing a similar lawsuit that has yet to be resolved.”