Fake It Til You Make It 2.0
More and more we’re seeing founders without so much as a plan to profitability raise outrageous amounts of venture capital based mostly on, from what we can tell, hubris, being mediagenic and what may arguably be either a Napoleonic complex, a touch of bipolar syndrome, or some combination of the two.
There seems to be a clear pathway to success in technology without having to be bothered with showing profits or even having a viable or clearly defined product, but given the downfall of Elizabeth Holmes (Theranos), Travis Kalanick (Uber), and most lately Adam Neumann (WeWork), that pathway hasn’t been clearly defined, or refined. But we have been paying attention, and we believe we have come up with 12 basic rules for success in technology – even with little or simple tech required: