How to Pitch to Investors (Trust Us, You’ve Got It All Wrong)
We attended Peak Pitch last week, and thought we’d share some of the lessons that we gleaned from the experience. Namely, points about pitching to investors that every entrepreneur needs to know.
FYI, every year, Peak Pitch brings together 40 or 50 seed and series A investors (some of whom may come from finance, while others are recovering entrepreneurs themselves) and 40 to 60 curated founders for networking and informal pitches on the slopes. Skiing is not mandatory. Pitches can also be done fireside, speaking of warm introductions. There is no shortage of investors there to listen, give constructive criticism or offer advice. The activities and shared experiences are enjoyable, to be sure, but at the end of the day (actually, all day long), everyone is there to do business.
We reviewed What Investors Are Really Looking For in a pitch deck just last week. Since Peak Pitch is the next stage – your deck has passed muster and you’ve moved up to the next level – what’s the drill once you have the ear of an investor – or 40? It’s not just a rehash of your deck. It’s the points that are going to pique and keep an investor’s interest.