BuzzFeed and the AI Buzz Kill Coming Soon?

Here’s a cautionary tale for you.
Before Mark Zuckerberg became the darling of the age of social, there was young (inexperienced) BuzzFeed founder Jonah Peretti, the Sam Altman of his day. When BuzzFeed launched two decades ago, it was the darling of the digital publishing world, “building its audience through listicles before expanding into a newsroom to challenge stalwarts like the New York Times,” noted MSN. Peretti was the genius who, as MarketWatch put it, “had seemingly cracked the code for social-media virality, and would soon become one of the first digital-media startups to achieve unicorn status with a valuation of over $1 billion.”
“Fast forward to 2026 and, for many, the result couldn’t have turned out worse. Gawker was forced to shut down under the weight of lawsuits, Vice Media filed for bankruptcy and is a shadow of itself, and BuzzFeed now warns it could go out of business entirely this year.”








