It wasn’t all that long ago that so-called ephemeral messaging app Snap (nee SnapChat and SnapChat is less private than you think, as we know) hit the zeitgeist, and quickly seized a sizeable share of one-time Facebook users – especially the younger ones. Now, as Business Insider notes, Snap is working on an IPO for March that would value the company at $25 billion, and “…as part of Snap’s evolution, it’s become an increasing threat to Facebook and Instagram in terms of both attracting younger users and chasing ad dollars. A Nielsen study from September 2015 showed that the company was reaching 41% of all 18- to 34-year-olds.
“That number is likely higher now. A recent eMarketer study said that Snapchat will have reached 58.6 million people in the US, or 31.6% of social media users, by the end of 2016.”
And to think that founder Evan Speigel was considered non compos mentis for having turned down a $3B offer from Facebook just a few short years ago, although as we ourselves reported back in 2013, “right or wrong, Snapchat skated to where the puck is going.”