Notes from the Reputation Economy
Ever notice that Facebook doesn’t have a ‘dislike’ button? You can ‘unlike’ something, once you’ve liked it, but you’re not allowed to ‘dislike’ a post. Dissing is evidently verboten. Bret Easton Ellis recently posted a piece on Living in the Cult of Likability and, let’s face it, your posts are defining your ‘brand,’ lest we forget that you are the product, after all. “Instead of embracing the true contradictory nature of human beings, with all of their biases and imperfections, we continue to transform ourselves into virtuous robots. This in turn has led to the awful idea — and booming business — of reputation management, where a firm is hired to help shape a more likable, relatable You. Reputation management is about gaming the system. It’s a form of deception, an attempt to erase subjectivity and evaluation through intuition, for a price,” says Ellis.