Facebook raised ire last week when, in an interview with Recode’s Kara Swisher, Mark Zuckerberg volunteered, unsolicited, that the platform would not be banning holocaust deniers – an editorial decision, which would make Facebook a publisher. In fact, The Guardian recently asked, Is Facebook a publisher? In public it says no, but in court it says yes In its defense against a former app startup, Facebook is contradicting its long-held claim to be simply a neutral platform. Strengthening the argument – its business model: Facebook makes its money off advertising.
Zuckerberg did note that the company plans on adding 20,000 people to help police the platform and to watch Facebook Live videos and alert authorities when certain people may be about to harm themselves. The number hardly dents Facebook’s bottom line. As Techonomy notes, “(Facebook) is the most profitable large company that ever existed… Its 43% net margins, on revenues that this year will exceed $55 billion, are unprecedented for a company this size. That means it will have profits this year, after taxes, of roughly $23 billion.”