Investors in the Hot Seat
We work with and/or coach entrepreneurs all the time, and recently realized that many founders have no idea how the VC model works, meaning how and why VCs deploy funds – and make decisions – the way they do. So we’re going to shift the perspective to help you to better understand the process.
You go to investors because you need capital in order to get your company to the next level. Time to think about VC firms as companies as well, because they are. Some of them are large companies, re have a bigger war chest of funds to deploy, but truth be told, the majority are more akin to SMBs. Where does the money come from for the funds? Family offices, high net worth individuals, strategics (eg companies/corporations aligned with the investment vertical or thesis of the fund) or institutional investors (pension funds, university endowment funds, sovereign wealth funds, etc), and the funds manage their investments. The fund’s investors invest in specific funds for various reasons: the expertise of the team, the fund’s track record, their spidey sense, alignment of focus, etc.
Like the VCs who invest in your company, those LPs expect a return on their investments. If the fund fails to do that, well, they’re going to have a harder time attracting investors themselves when they go to raise their next fund, or to put it into startup terms, their Series A, B, whatever.