Dudes, just dudin’ it up: Softbank and the Bro Culture
The Softbank Vision Fund hasn’t had an easy time of it and we use this as an example of the bro-cul (bro-culture) focus that might have contributed to some of their current woes.
They’re not alone. Simply more heavily tracked by the tech media.
First, there was WeWork, which very publicly and unceremoniously came crashing down (time will tell if new CEO Sandeep Mathrani, who comes from the real estate sector and has a successful turnaround history, according to the Bloomberg News, will save the company), despite CEO Masayoshi Son’s abundant/blind faith in ousted founder/tech-bro Adam Neumann (we are aware that WeWork is not nor was it ever a tech company, but Neumann did manage to spin it that way).