Everything You Need to Know About the Investor Dog Whistle
Basic to every startup/newco is having a pitch deck. An executive summaries as well, and while you know this, we wonder if we have pitch decks all wrong. Or if you believe that there’s a set order of slides to which you must strictly adhere.
Wrong.
Charlie O’Donnell of Brooklyn Bridge Ventures’ somewhat unofficial mantra is ‘Always Be Selling’ and truth be told, no matter what your official title is in your startup/newco, you’re doing sales. Especially in a lean company: unless you’re in a completely non-public facing role, you’re a salesperson for your company, which brings us to your investor presentation, your deck and everything in between.