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The New Era of Tracking: Too Much to Swallow?

The New Era of Tracking: Too Much to Swallow?

Image by Gerd Altmann from Pixabay

 We have entered a new era of tech. Web 3.0, including blockchain/the distributed web, cryptocurrency, the metaverse, 5G and before too long, quantum computing (The Need, Promise, and Reality of Quantum Computing), which will certainly be a huge game-changer.

After all the loss of privacy we’d experienced during Web 2.0h???, as we now like to call it, as capturing all our personal data was supposedly all in the name of selling us yet another pair of, say, sneakers. Oh, and connecting the world through social, too, as it was the social web after all, no matter how anti-social it became over time. But considering how much more the next era in tech is promising – and let’s not forget robotics, connected glasses, eg the upcoming Apple Glasses, the Internet of Things, AI, Smart Cities, Smart Agriculture, et al are also in the mix – what a wonderful era of promise awaits us! We’re finally going to get it all right and in fact, to help you prepare, head’s up: “To succeed in the future, you MUST learn web3, @Mishadavinci tweeted.  These 7 world-changing concepts get you up to speed.”

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Surveillance Capitalism: We Are Definitely the Product

Surveillance Capitalism: We Are Definitely the Product

The tech cartel has been labeled many things. “Attention Merchants” being one of them. In her new book, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, Shoshana Zuboff has designated a new category for them: Surveillance Capitalists. “Surveillance capitalism,” she writes, “unilaterally claims human experience as free raw material for translation into behavioural data.

The Business of the Internet

“When the security expert Bruce Schneier wrote that “surveillance is the business model of the internet,” The Guardian reports, “he was really only hinting at the reality that Zuboff has now illuminated. The combination of state surveillance and its capitalist counterpart means that digital technology is separating the citizens in all societies into two groups: the watchers (invisible, unknown and unaccountable) and the watched. This has profound consequences for democracy because asymmetry of knowledge translates into asymmetries of power. But whereas most democratic societies have at least some degree of oversight of state surveillance, we currently have almost no regulatory oversight of its privatised counterpart. This is intolerable.” Read More...