Is It Time to Shoot the Messenger?
Calm down, we’re talking about delivering your message via online video. It seems that everyone is doing a videocast these days and given that one has one’s choice of either Facebook Live, LinkedInLive, YouTube, Periscope, DLive, Twitch, et al and out in beta, mmhmm, there is certainly no shortage of platforms. Or people who feel that they need to say something, whether or not they necessarily have something to say.
Careers have been launched via these platforms: look at PewDie Pie, the gamer/comedian who started out by playing videos of games, threw in some comedy and became one of the most viewed channels on YouTube. Or Harry Stebbings, who was a mere 20 years old when he launched his Twenty Minute VC, featuring, yes 20-minute interviews with investors, keeping them short, snappy and getting right to the point. Twenty minutes. That’s all it took. In fact, the now 24-year-old Stebbings recently launched his own micro VC fund (20VC).
“Podcasts are becoming big business — in part because of how well they can attract and keep audiences at a time when so many other media formats are finding it hard to pin down that elusive metric of engagement,” says Techcrunch.
