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Anyone Can Start a Company – Not Everyone Can Build a Business

Anyone Can Start a Company – Not Everyone Can Build a Business

 

It’s not easy building a business – and do notice that we say ‘building a business’, ’rather than ‘starting a company.’ Anyone can start a company. Not everyone can build a business. To help you to get to the latter, we thought we’d offer some handy do’s and don’ts. They’re obvious enough. One would hope, although we are admittedly the consummate optimist.

There are two popular misconceptions of which founders need to be disabused (ok, there are many, but we’ll break it down as we go): Read More...

The Wright Brothers Didn’t Have a Pilot’s License and More Sage Advice from Investors

The Wright Brothers Didn’t Have a Pilot’s License and More Sage Advice from Investors

Some investors put a lot of stock in startups or founders who have subject matter expertise. Jeanne Sullivan, founder of Starvest, loves to hear from founders who are doing something totally new, in which case, how can you be a subject matter expert. After all, as she said, “the Wright Brothers didn’t have a pilot’s license.“

We host a breakfast every two weeks with one investor and a small group of entrepreneurs. We prefer this over filling the room with 100-400 people, as investors tend to say things in a smaller group and impart information that might not come out during the Q&A in a larger group. Since it’s summer and many of the investors are away – which means that we’re only hosting one breakfast in July and one in August – we felt that this might be a good time to share some of the information that they’ve share with us (and the attendees) with you: Read More...

Common Mistakes Startups Make – And Knock It Off!

Common Mistakes Startups Make – And Knock It Off!

At one of our recent investor breakfasts, Howard Morgan, founding partner of First Round Capital and Chairman of B Capital, offered up the six P’s he looks at when evaluating a company: people, product, plans, profits, passion, and persistence, with ‘product’ including knowing your market, and ‘plans’ meaning financial planning. We’re going to add a seventh P, since Howard also believes that one of the most frequent startup mistakes is coming up with the wrong Pricing, whether it’s too high or too low.

Then there are the much more basics mistakes that startups make/common misconceptions that founders or the team have, which we feel contribute greatly to the fact that nine out of 10 startups fail. Remember: Anyone can start a company. Not everyone can build a business. These might be a few of the contributing factors that can make all the difference:

1. You don’t need to hire a writer. Anyone can write. Not really, but we’ll play. It’s not simply about writing – it’s about communicating. Effectively. Because founders believe that anyone can write, that skill is devalued. The concept needs to be rethought. Try this: you pay your tech developers, right? The writer is developing the concepts that will effectively get your message to your prospective audience/customers.  Think of it as a front-end coding skill. Anyone can learn to code. Not everyone can code well. Content writers are front-end developers who use a specialized coding language. Words instead of zeros and ones and symbols, etc. And remember: the first thing your customers see are the words, not the code. And glad we’ve finally clarified that one! Pay your writers! Read More...

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