What Do Quicky Vegas Weddings and VC Funding Have in Common?
Back in 2010, Mark Suster penned a blog post entitled Invest in Lines, Not Dots and like many investors, Suster has sat on both sides of the table. It a must read for entrepreneurs, especially if you plan on raising money from investors, now or any time in the not-too-distant future, or ever. It’s also a great explanation of the importance of establishing relationships with investors before you need the money – and gives you something of an idea of a good investor’s mindset.
Why can’t investors simply understand what a monster company you’re building and just write the bloody check?
As Suster points out, “We want to make sure we’re in love. This sometimes frustrates entrepreneurs who just want to “get back to running the business.” But if you understand it you’ll see that it is perfectly rational and it should also influence how you form relationships with investors. And remember, if we get married you’re stuck with us, too.”