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The Rise and Demise of the On Demand Economy

The Rise and Demise of the On Demand Economy

Call it the Sharing Economy, the On Demand Economy, the 1099 Economy, the Gig Economy, or maybe most accurately, the Piecemeal Economy (since the work isn’t necessarily always there) or the Participation Economy (since it seems that anyone can share almost anything these days, including your home, your car, your time, even your Significant Other). But take note: according to Fast Company, The Gig Economy Won’t Last Because It’s Being Sued To Death. Worse, where’s the sharing when The Gig Economy Celebrates Working Yourself to Death.

There was a time – and we’re sure that it’s still going on – when startups would present themselves to investors as being the Uber of Whatever, since Uber, an early entrant into this vertical, has long been perceived and touted in the press as the jewel in the crown of the Sharing/On Demand economy. In fact, Handy has been referred to, ad nauseam, as the Uber for Home Cleaning, although, workers pay a price, as the Washington Post reports, since they receive no“workers’ compensation, unemployment insurance, time off or retirement benefits — all the perks and protections of working for a traditional business.” Customer who utilize the service also seem to be paying a price, considering the (latest) lawsuit that the service is facing for not having properly vetted its workers. And theft of property is only one of the issues in the complaint. Alison Griswold of Slate nailed it when she wrote that Almost everything that startups get right—and horribly wrong—happened at home-cleaning service Handy.

The same could be said of Uber, although it’s interesting to note that Uber so successfully initially marketed themselves as Us v the Taxi Cartel/David v Goliath, that they managed to capture mindshare and continue to grab investor dollars (over $5B last year alone) despite the fact that they’re hemorrhaging money; are facing fines for their failure to pay taxes; there are the sexual harassment and sex discrimination issues; founder Travis Kalanick’s unmitigated arrogance; and the company’s covert use of law enforcement-evading software, what to speak of “the continuous onslaught of litigation in the US for stiffing drivers, swindling taxi companies, eschewing traditional insurance obligations, and skirting regulations—or so the drivers, companies, and state or district attorneys say,” according to Wired. More lately, relatively newly appointed president, Jeff Jones, resigned after just six months (all of those scandals do take their toll), and just last week Uber announced that they’re going to Suspend Autonomous Tests After Arizona Accident. Not surprising: Uber’s autonomous cars drove 20,354 miles and had to be taken over at every mile (by a human driver), according to documents, Recode reported. Read More...

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