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The Pitch Deck: What Investors Are Really Looking For

The Pitch Deck: What Investors Are Really Looking For

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Image by Gerd Altmann from Pixabay

It’s been a while since we discussed pitch decks, and it seems that it may be time for a refresher course/reminder.

We all know that there are a few points to cover. Again, in no particular order:

  1. Vision and Value
  2. Problem
  3. Market/Opportunity
  4. Solution
  5. Business/Revenue Model
  6. Competiton
  7. Traction/Road Map to Traction (aka Go To Market Strategy)
  8. Marketing and Sales Strategy
  9. Team
  10. Financial
  11. Ask/Use of Funds

If this is the latest project from a team of very successful serial entrepreneurs, you’re going to move that ‘team’ slide up. Investors want to know that if this startup’s founders are, say, Larry Page and Sergey Brin. Read More...

Startup Success: Does Yours Have a Fat Chance or Slim Chance? Hmmm…

Startup Success: Does Yours Have a Fat Chance or Slim Chance? Hmmm…

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Image by Michael Schwarzenberger from Pixabay

Good question, considering that most startups do fail.

We’ve been heads down working on the upcoming SOSapp, and as the team was aggregating the different disciplines/consultants/service providers that a startup may need, one thing that was glaringly missing from the list was writers – blog writers, copywriters, etc. Everyone can write. But can everyone effectively communicate?

Coincidentally, a friend sent along a piece that first appeared online in the Web 1.0 days – author unknown – delineating some of the vagaries of the English language. Since we’re in the waning days of summer and Yours Truly is still a bit under the weather due to Lyme disease, we thought we’d keep it light, share – and add a couple of points of our own: Read More...

Anyone Can Start a Company – Not Everyone Can Build a Business

Anyone Can Start a Company – Not Everyone Can Build a Business

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It’s not easy building a business – and do notice that we say ‘building a business’, ’rather than ‘starting a company.’ Anyone can start a company. Not everyone can build a business. To help you to get to the latter, we thought we’d offer some handy do’s and don’ts. They’re obvious enough. One would hope, although we are admittedly the consummate optimist.

There are two popular misconceptions of which founders need to be disabused (ok, there are many, but we’ll break it down as we go): Read More...