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The Pitch Deck: What Investors Are Really Looking For

The Pitch Deck: What Investors Are Really Looking For

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Image by Gerd Altmann from Pixabay

It’s been a while since we discussed pitch decks, and it seems that it may be time for a refresher course/reminder.

We all know that there are a few points to cover. Again, in no particular order:

  1. Vision and Value
  2. Problem
  3. Market/Opportunity
  4. Solution
  5. Business/Revenue Model
  6. Competiton
  7. Traction/Road Map to Traction (aka Go To Market Strategy)
  8. Marketing and Sales Strategy
  9. Team
  10. Financial
  11. Ask/Use of Funds

If this is the latest project from a team of very successful serial entrepreneurs, you’re going to move that ‘team’ slide up. Investors want to know that if this startup’s founders are, say, Larry Page and Sergey Brin. Read More...

Dumb Things Founders Do, Say or Believe

Dumb Things Founders Do, Say or Believe

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Summer break is over. Time to get real again. Speaking of which, we’d like to offer a few observations which may help your pitch or strategy and which will hopefully help you move the needle just a bit. Or at least to get real. We do actively mentor at accelerators, and attend pitch events and demo days and host semi-monthly investor breakfasts for entrepreneurs. We don’t claim to have seen and heard it all, but there are a few things you might want to take note of – and a few claims and phrases we’d rather not hear again:

“We have 30+ years experience in ecommerce.” A team of maybe four young co-founders pitching, say, an ecommerce play and claiming to have 30+ years of experience between them. Note to self: most of your team looks as though they’re under 30. Ecommerce itself has only been around for some 20+ years, when most of your teams were still in diapers or hadn’t made his or her debut yet on the planet. Stop it. You’re not fooling anyone. Read More...