The Lessons Tech Can Learn from the 2016 Elections
The Presidential election is over. The electorate has spoken, and we do know that there is great discord in the tech sector that a particular candidate failed to win, and considering the shockwaves that went through that sector, in particular, we’ll take it as a sign that there is indeed a tech bubble. Has tech totally lost touch?
We thought it would be interesting to view the election as a lesson in brand-building and how to not simply launch a company, but some pointers on how to take it to the finished line.
Customers vs Investors. One of the investors who spoke at a recent SOS Breakfasts mentioned a company in which she had invested. The company had a growing sales pipeline – until the founder started focusing on raising the next round of funding. Fund raising is a full time job, as we know, and when you have a skeleton staff, hard to keep all of the balls in the air. Nor do paying customers understand it when they’ve purchased a product and have to wait for it, as the CEO is busy raising funding. The company was falling off the cliff, and the investor suggested that the founder focus on sales and put the fundraising on hold. Result: the sales pipeline grew to the point where the company no longer needed to raise funding. One candidate focused on wealthy donors, qua investor; the other crisscrossed the country relentlessly, reaching out to the electorate, qua customers. At some point, you have to stop fundraising and focus on business.