3/4/14
Good morning, All,
A man walks into a video store…ok, it was 1997 and there really was a time when you walked into a video store, made your selection, rented it and had to return it in a day or two or face penalties. Reed Hastings rented Apollo 13, somehow neglected to return it for a while and incurred $40 in late fees, which he was forced to pay. DVDs had recently been introduced, so Hastings got together with his buddy Marc Randolph and launched NetFlix, sending out DVDs, almost literally for the price of a first-class stamp (although they charged $2 s/h, plus rental fee). They launched in April, 1998. In December 1999, they launched a subscription service (4 DVDs a month of $15.95 – no late fees or due dates, but you had to return a DVD to get a different title). They didn’t reach 500,000 subscribers until 2002 – but they did have a business model and forged partnerships with studios.
There were bumps in the road: not all of their products were successful (Qwikster) and there was a hue and cry when they announced that a bifurcated offering: one price for unlimited DVDs and another for unlimited streaming. NetFlix might not be a verb but let’s face it: it’s firmly entrenched in the zeitgeist as an entertainment delivery medium.